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November 2, 2016
By: TOM BRANNA
UNITED KINGDOM: Tom Ford is the brand best positioned to win the growing online UK cosmetics market, according to analysis just released by Clavis Insight, a provider of ecommerce analytics. Tom Ford outperformed competitors Maybelline, Clarins, Rimmel and a number of others in five key metrics including product availability, image presence, content, keyword search, and ratings and reviews, according to Clavis. Maybelline and L’Oréal dominated the mascara category due to strong content and availability, according to Clavis.
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